Tennis Ireland – we’re here to give everyone the game of their life.
Dublin, 7 April, 2025 – Tennis Ireland has today unveiled a bold new brand identity, rooted in one simple truth: Tennis is a game for everyone.
Whether it’s a five-year-old picking up a racket for the first time, seasoned players chasing a place at Wimbledon, or just chasing a laugh with friends, Tennis Ireland’s new mantra celebrates the sport’s unmatched ability to offer everyone, at every stage of life, the game of their life.
“We are, of course, incredibly proud of the talent Ireland is producing,” said Kevin Quinn, CEO of Tennis Ireland, “but we’re not here to just support high performance athletes. We’re here for everyone who wants to pick up a racket. Tennis is scientifically proven to be the best sport for lifelong health and wellbeing, and our new brand identity reflects our purpose – to give everyone the game of their life. It doesn’t matter if you’re in Malin or Mizen, tennis delivers a powerful mix of physical, mental and social benefits. It’s a game that keeps your heart pumping, your mind sharp, your spirits lifted, and your friends close.”
To support this renewed focus on accessibility and visibility, the provincial branches of Tennis Ireland will now be known as Tennis Connacht, Tennis Leinster, Tennis Munster, and Tennis Ulster. This slight, but powerful change, draws on the communications principle that what comes first focusses attention and primes the brain for what follows. By putting the word Tennis first we are amplifying the individual province and strengthening the message that tennis belongs to everyone, everywhere.
Tennis Ireland’s new logo channels that spark of joy the moment a tennis ball connects with your racket for the very first time.
The rebrand also highlights tennis as a full-body workout and social connector all in one—an activity that promotes cardiovascular health, reduces stress, slows ageing, and sharpens the mind. With its natural rhythm of bursts and pauses, tennis mimics high-intensity interval training (HIIT), known to boost heart health and even lengthen telomeres, the biological markers of ageing.
To get to where we are today, we worked alongside Ringers Creative, whose team put in a monumental amount of research into Irish tennis. Steven Mangan, co-founder of Ringers said, “Tennis is such an iconic sport quietly embedded in all our minds, so there were so many potential starting points for this rebrand. But that simple thwack when you first connect with a tennis ball brought out the kid in the whole design team – players and non-players alike. As soon as we landed on that one perfect moment, we knew where we had to go with the identity.”
“Our new identity reminds us every day why we do what we do,” said Kevin Quinn. “We’re building a tennis nation—where every age, every ability, and every ambition finds its place to compete and have fun on court.” “Tennis is more than just a sport—it’s a metaphor for life. You won’t win every point. But you learn to adapt. To move forward. To keep going. And that’s what makes tennis so meaningful and fun.”
Whether you play for fitness, for fun, or for the fight—it’s time to discover the game of your life.
Tennis Ireland – we’re here to give everyone the game of their life.
ENDS
For media enquiries, please contact:
Laura Daly
Marketing & Communications Officer
[email protected]
